At Burkett & Company, we focus on High Value Added Low Cost business opportunities. We believe strongly that a low cost position relative to the value provided to the customer is essential to succeed in the long run. A low cost position is the only way of assuring a company has the flexibility and maneuvering room to outperform competitors. As Toyota proved, low cost does not preclude high quality and in fact reinforces it. In today’s competitive environment, high quality has become a cost of entry or an obstacle to sustainability in most markets. Once the cost position is understood, a source of greater value added in the form of innovation or competitive advantage must be identified to truly differentiate the company’s customer experience from the competition. Thus identifying and capitalizing on High Value Low Cost opportunities is the basis of our approach.